GHOSTWRITING – WHITEPAPERS/REPORTS/BLOGS

I have ghostwritten a number of reports, whitepapers, advertorials and blogs for a variety of corporate clients. As well as the below links please also see the range of research reports I have produced for Internet Retailing. (Click on the title to see a PDF version or click on the image for a link to download.)

 

GHOSTWRITTEN BLOGS

How to build a mid-life financial MOT for your staff – Charles Cameron blog for REBA – 26 June 2018.

Five myths about mortgage advice in the workplace – Charles Cameron blog for REBA – 5 June 2018.

Why you should invest in customer experience this year – Sanderson multichannel blog  – 29 September 2015

The challenge of click and collect for retailers – Sanderson multichannel blog -22 September 2015

The main themes from the Sanderson retail report – Sanderson multichannel blog – 15 September 2015

What retailers should learn from the latest retail report – Sanderson multichannel blog – 8 September 2015

What’s the future for wearables for the retail industry? – Sanderson multichannel blog – 19 February 2015

Know thy customer before they walk in the door – Sanderson multichannel blog – 12 February 2015

 

GHOSTWRITTEN CASE STUDIES

Coolstuff – Building a fun brand and revenue through email – a case study on Coolstuff for Bronto. Published 2017.

OKA – Personalised emails make customers feel unique – a case study on furniture retail OKA for Bronto. Published 2017.

UK Flooring Direct – Laying the groundwork for email success – a case study on the flooring retail UK Flooring Direct for Bronto. Published 2017.

Bambino Mio -Allowing customers to cut their cloth with reusable nappies – a case study with nappy brand Bambino Mio for Bronto. Published 2017.

Paula’s Choice – Email is the foundation for a personalised marketing plan – a case study on skincare brand Paula’s choice for Bronto. Published 2016.

 

GHOSTWRITTEN CORPORATE MARKET REPORTS

Retail_Insights_2015_-_Essential_Understandings_V2 – A look at the latest trends in retail from research undertaken by Sanderson – September 2015

Retail-Insights-2015---Essential-Understandings

Retailing in 2023 – RBS Report into the future of retail looking at the next decade in retail, with views from key RBS analysts and retailers. – 2014

 

GHOSTWRITTEN WHITEPAPERS 

PaymentsSecurityWhitepaperMarketingFinder.August2015 – Ecommerce Expo

A look at the future of payments and security and what retailers should be doing to prepare. (August 2015)

Payments-security-1COVERMF

 

Cosine-Convenience-Whitepaper – (via Thinkable Digital) – September 2013

cover

 

 

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