I’m a freelance research editor for InternetRetailing and where I work with their corporate partners to research, write, edit and manage the production of a range of sponsored whitepapers.  

Air Traffic Control in Carrier Management – whitepaper looking at the use of in-flight parcel shipping systems in retail. Supported by Logistyx. Published December 2019.

Thinking Inside The Box – whitepaper looking at the role of secondary packaging for everything from protection to brand recognition and brand building. Supported by DS Smith ePack. Published October 2019.

Making Payments Pay – whitepaper on the changing role of payments within the retail experience. Supported by ACI Worldwide. Published July 2019.

The Internet of Things – ebook on how a connected network of IoT devices can help improve business processes and improve capability and experience. Supported by BlackBerry. Published July 2019.

Exploring The Value of Enhanced Data Location – whitepaper examining the role of location data for more accurate delivery, improved customer experience and new marketing opportunities. Supported by Loqate. Published July 2019.

Flexible Logistics That Move At The Speed Of The Customer – whitepaper looking at the modern day logistics infrastructure required to deal with today’s demands. Supported by Sorted. Published June 2019.

Bringing The Human Touch To Digital Channels Through AI – whitepaper examining the role of AI in retail. Supported by Zoovu. Published April 2019.

How To Use Marketplace Techniques for Success And Low Cost Growth – whitepaper exploring traditional marketplaces as well as the growing trend of retailers operated marketplaces. Supported by Mirakl. Published February 2019.

Cross-border Protocols – whitepaper looking at the changing issues of tax compliance for retailers selling overseas. Supported by Vertex. Published January 2019.

The Craft Of Online Merchandising In The Age Of AI – a whitepaper that explores the evolution of online merchandising and the role of AI and machine learning within it. Supported by Attraqt. Published January 2019.

Towards Instant Returns – a whitepaper examining the potential of matching the inbound experience to the outbound to increase profitability. Supported by Stuart. Published August 2018.

SecondaryMarkets – whitepaper looking at the use of the secondary market for retailers dealing with returns and excess stock. Published in June 2018.

Apparel Fit Trends Report  – a whitepaper looking at size and fit and how retailers are increasingly using size data to reduce returns and improve customer satisfaction. Supported by Rakuten FitsMe. Published in June 2018.

Warehouse Automation and Software Systems– an ebook on how to manage automation and published in June 2018.

Winning at Warehousing Book 1 – Efficiency – the first of a three-part series published in conjunction with Snapfulfil looking at efficiency in the warehouse. Published in March 2018.

The 5 retail KPIs that will allow you to grow – a whitepaper looking at the main KPIs retailers should be monitoring for growth. Published in August 2017.

Shaping your business to take advantage of fit – a whitepaper exploring what retailers are doing around fit and featuring the likes of Henri Llyod, House of Fraser, Alexandar, Celtic & Co and Plus Size. Published in August 2017.

Are you delivering what your customers want? – a whitepaper exploring how retailers are doing in delivery and featuring case studies from the likes of New Look, Schuh, Craft Clubs, Mothercare, Lovehats, Orvis and De’longhi Group. Published in April 2017.

Fulfiment at the heart of changing retail – a whitepaper looking at the role of warehouse management systems in retail and with interviews from The Cotswold Company, Posh Totty Desigs, Vision Direct, Simplehuman and Scott and Co. Published in April 2017.

IRDigitalInnovation.Oct2015 – research report looking at how and why retailers are innovating featuring case studies from the likes of Boots, Shoes of Prey, Shop Direct and Schuh.


IRinternational.July2015 – Report looking at international expansion in 2015 and featuring interviews and case studies from retailers including JD Williams, Joe Browns, New Look and Karen Millen


IRCRO.Mar2015  – Report on Conversion Rate Optimisation looking at how retailers are maximising conversion and featuring interviews with retailers that include Majestic Wine, Benson for Beds and Walls and Floors.


IRinternational.August2014 – Looking at international expansion trends in 2014 and featuring interviews with the likes of Weird Fish, Joseph Joseph and Achica.

International Research Report 2014

IRreturns.Feb2014: Returns research report

Returns Research Report 2014

September 2013: International Research report examining the state of international expansion for retailers

International Research Report 2013

May 2013: Customer Journey Research report examining how retailers are handling the customer journey

The Customer Journey Report 2013 - 400W


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