I’ve written, researched and edited a number of research reports for Internet Retailing since taking on a freelance research editor role in March 2013. These reports involve surveys and interviews with retailers on a range of subjects for standalone digital and print supplements. (Click on the title to view PDF version or image for download link)
IRDigitalInnovation.Oct2015 – research report looking at how and why retailers are innovating featuring case studies from the likes of Boots, Shoes of Prey, Shop Direct and Schuh.
IRinternational.July2015 – Report looking at international expansion in 2015 and featuring interviews and case studies from retailers including JD Williams, Joe Browns, New Look and Karen Millen
IRCRO.Mar2015 – Report on Conversion Rate Optimisation looking at how retailers are maximising conversion and featuring interviews with retailers that include Majestic Wine, Benson for Beds and Walls and Floors.
IRinternational.August2014 – Looking at international expansion trends in 2014 and featuring interviews with the likes of Weird Fish, Joseph Joseph and Achica.
IRreturns.Feb2014: Returns research report
September 2013: International Research report examining the state of international expansion for retailers
May 2013: Customer Journey Research report examining how retailers are handling the customer journey