As an experienced journalist of more than 30 years, half of which has been freelance, I’ve tackled most types of content and am now a freelance writer, copywriter and ghost writer for numerous regular clients. Below are some of the most popular ways I can help you:
Case studies – Nothing sells your business better than your own customers so use the opportunity to capture their selling power in a case study for your business. In an interview with your clients I’ll find out why they chose you and why they’d recommend others to do the same.
Event write-ups – Maximising the value of your events is always a key consideration so drive exposure with news and features that summarise the key elements of your event for those who couldn’t make it.
Market reports, ebooks & whitepapers – Help consolidate your position as experts in your market with market reports, ebooks and whitepapers. I ghost write these for various clients, as well for InternetRetailing and RetailX.
Blogs & thought leadership – Regular blogs and thought leadership pieces allow you to share key messages with your target audience and help build your profile. I capture those ideas and your tone of voice to deliver an informative read.
In-depth interviews – From high-profile interviews with retail CEOs to heartbreaking personal stories that have brought me to tears, I can be relied on to handle any type of interview or profile piece. In fact it’s one of my favourite parts of my job.
Features & news – As a trained and experienced business and consumer journalist I’ve written literally thousands of news stories and features over the years. I write regularly for a number of business publications, as well as for Camping magazine and Campervan magazine.
Content editing and proof-reading – As well as producing copy from scratch I can also help with content editing and proof-reading, tightening up copy and ensuring it fits in with your style.
Newsletter content (and management) – I’ve worked on long-term newsletter projects, with responsibility for sourcing, writing and editing newsletter content, using CMS to upload copy and putting together and managing regular newsletters.
Press releases – Having promised myself I’d never go to the ‘dark side’ I was persuaded to turn my hand to PR early in my freelance career. I realised that years of reading press releases meant that I knew instinctively how to write them – and what works and doesn’t work.
Awards entries – Industry awards can be great for PR for your business, since they offer industry recognition of what your company does. But do you have the time to write them? If not then let me do it for you. I can’t promise you’ll win but I’ll do the best to convince the judges that you should!
lizmorrell.com 