Who am I?

I’m Liz Morrell, a Bristol-based freelance journalist and content creator who specialises in retail but can also turn her hand to a range of business and consumer subjects

I’m one of those annoying people who always knew what they wanted to do. From the age of 5 I wanted to be a writer. By 11 that evolved to wanting to become a journalist.

As a painfully shy child it was probably the least likely career choice and a rather blunt careers advisor tried to put me off.

But I was determined – even more so after my first work experience placement at Smash Hits magazine at 16.

By 19 I was training to be a journalist at the London College of Printing before landing my first role on a trade title in the IT sector.

I worked for computer publishing giant VNU for a few years at the height of the IT boom before moving into retail journalism at Retail Week. I spent 9 years as a staffer on the magazine, initially as a news reporter and ultimately as features editor.

I’ve been successfully freelancing since 2007 when I had my first child and moved from London to Bristol. I’ve covered many different industries beside retail, including property, HR, wellbeing, finance, technology and more. I’ve written for countless publications and companies and turned my hand to all content types.

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