Who am I?

I’m Liz Morrell, a Bristol-based freelance journalist and content creator who specialises in retail but can also turn her hand to a range of business and consumer subjects

I’m one of those annoying people who always knew what they wanted to do. From the age of 5 I wanted to be a writer. By 11 that evolved to wanting to become a journalist.

As a painfully shy child it was probably the least likely career choice but by 18 I was training at London College of Printing and by 21 had landed my first job on a computing trade title.

I worked for computer publishing giant VNU for a few years at the height of the IT boom before moving into retail journalism at Retail Week. I spent 9 years as a staffer on the magazine, initially as a news reporter and ultimately as features editor.

I’ve been successfully freelancing since 2007. I’ve covered many different industries beside retail, including property, HR, wellbeing, finance, technology and more. I’ve written for countless publications and companies and turned my hand to all content types.

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