Niche retailing – don’t you just love it!

So I’m sitting here waiting for my latest online purchase to arrive. It’s an exciting one this – 24 sachets of mayonnaise and 20 sachets of Heinz tommy K. Oh and a few sachets of jam and marmalade thrown in for good measure. Sounds bonkers I know but this helps feed (literally) my camping addiction — limited space equals limited packing after all and stops the looks of horror from friends when I slip an unused sachet or sugar or ketchup into my handbag after a lunch or coffee out.

But the most bizarre thing about this latest purchase was the shop from which it is arriving. Yep a trawl on ebay revealed a shop dedicated to sachet buying – unsurprisingly but rather sweetly — called SachetsRUs. You can’t really beat that for an example of niche retailing at its finest….

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